Magazzini del Sale recounts the tale of a lifestyle based on emotions. It is all about a glamorous lifestyle whose keys are irony, love, joy, and colour.
Strong, immediate, and positive feelings are the underlying traits animating Magazzini del Sale and these feelings give birth to a unique touch of sensuality with a whole new meaning based on fun and vitality, where each element is the result of a typical love affair.
A positive fusion, a melting-pot and a rock'n'roll of energies and personalities which keeps on generating a vibrant rhythm that clearly embraces and includes iconic stars like Brigitte, Audrey, Grace and Sofia, all of whom are simultaneously considered by Magazzini del Sale as inspirational muses who best embody the spirit behind Magazzini del Sale's collection. Four different but similar stars, each of whom is defined by a strong personality, an appealing feminine nature, and a strong sense of style completely unique in its genre. Last but not least, all of these icons have a common trait which is an absolute value of Magazzini del Sale's philosophy: they all trusted and they still trust in the Power of Love.